Are you constantly posting on Facebook without any idea if you are doing it properly or what you need to do in order to generate leads?
You may have noticed that your competitors are already building up their own brand awareness on Facebook…
Which means if you’re not using the right strategy, you’ll get left behind.
If you want to be the #1 builder in your area and create a steady flow of leads for your building company that you can turn on and off as you need them, then you need to know how to use Facebook for lead generation, rather than just posting updates.
On average, it costs around 50% less to acquire leads on Facebook than it does on Google Adwords.
Not only that, the leads are at an earlier stage in the sales process which means you get to take a prospect out of the market before they even start speaking with another builder.
So rather than continuing to waste money on advertising that no longer works, such as print or the yellow pages, start investing in the #1 advertising platform for residential home builders that enables you to measure every dollar that is spent and track every lead that is generated.
If you are like most residential home builders and you are unsure as to what you should be doing on Facebook, here’s some tips.
Firstly, if you are already posting good information regularly, then great! Keep it up.
Just be aware that not many people will be seeing your posts organically, so you’ll need to throw a few dollars at each of your posts in order to boost them.
Otherwise, what’s the point?
It makes no sense for you to invest your time in creating useful information that is only seen by a couple of dozen people.
Which brings us to the next point, create your audiences!
You can do this based on interests, such as, they are following certain magazines or interested in Home Design.
Or, you can create lookalike audiences based on people that are already on your email list, or have visited your website.
Facebook lookalike audiences are EXTREMELY powerful, largely due to the algorithm that Facebook developed being sooo smart.
It literally knows what you would be interested in before you even know yourself!
Regardless of which audience types you use, you should still refine your targeting based on the demographic information.
It’s unlikely that someone under 25 will be in a position to build a new home, so exclude them.
Likewise with people outside your local area...it’s possible some people may want to move interstate and build in your town, but it’s not generally very cost effective, so limit your geographical area to the area you are actually building in.
Setting up your audiences correctly is crucial to the success of any advertising campaign on Facebook.
So spend some time getting this part set up correctly.
When you have your audiences set up it’s time to think about the type of campaign you should be running.
Although there are dozens of different options inside of Facebook, you only need to concern yourself with 1 in the very beginning and that is a website conversion campaign with a target of lead generation.
What this means is that Facebook will show your advert to the people most likely to opt in for your offer, which should be a checklist, a free guide, or maybe a plan range.
No need to overthink this part, just use your #1 lead magnet that you currently have on your website.
In summary, there are three components for getting started on Facebook. Your campaign strategy which is this example is lead generation, your audience which should be limited to the demographic of your ideal client and the advert itself.
And to help residential home builders with getting started on Facebook quickly, we’ve put together a brand new step-by-step action plan called Facebook Advertising For Builders.
If you have never advertised on Facebook before and don’t know where to start, or even if you’ve been advertising for a while now and would like to start getting better results…the Facebook Advertising Action Plan is for you.
Over 80% of your ideal clients are on Facebook right now and it will never be cheaper than it is right now for you to advertise to them.
Inside of the Facebook Advertising Action Plan you’ll discover a proven process for generating leads on Facebook week after week.
You’ll be able to follow a strategy developed for residential home builders and eliminate the confusion surrounding Facebook advertising.
You’ll discover the power of using dedicated Facebook advertising campaigns that work in conjunction with your Facebook posts and how you can measure every dollar you spend on advertising, rather than wasting money on strategies that don’t work.
And when you have implemented the simple steps and used the proven strategies and templates to advertise, you WILL become the leading building company in your community rather than being ‘just another builder’ with a Facebook Page.
We’ve done all the hard work for you, just click on the link below to learn more…