You know how confusing it is for consumers when every building company looks the same to them?
It’s not the builder’s fault... it’s the graphic designer.
They don’t understand direct response marketing.
And that's why we created the How To Create Signs That Generate Leads Action Plan.
Once you follow the formula for creating signage you’ll have signage that speaks directly to your ideal client and encourages them to make an enquiry with you.
So you can generate hot opportunities from your signage.
According to Marketing Week, 15 years ago the average consumer only needed to be exposed to two touch-points before they would take action.
Today consumers need to be exposed to almost six touch-points before they take action.
Most residential home builders are missing out on a massive opportunity to generate quality leads from their site signage because they are either unaware, or they are focused on producing signs that just ‘look good’ rather than serving a purpose.
Signage that does not resonate with your target audience is simply invisible to the average person.
It’s called ‘banner blindness’ and it’s a function of the subconscious mind that protects us from processing information from every advertising message that our eyes see.
Signages that does not challenge your ideal client to take action is simply a missed opportunity.
Everyone leads busy lives, no one remembers a sign they read earlier in the day.
Therefore consumer action is a critical part of your signage strategy.
You may be surprised to know that there is a formula for getting your ideal client to pay attention to your signage.
It’s called AIDA, and it’s been around for over 150 years...which means it’s been proven to work!
AIDA stands for Attention, Interest, Desire and Action. And when you use this structure and follow the process outlined in this course, your signs will virtually write themselves!
Don’t be complacent. If you’re already getting leads from Facebook and Google, think how many more enquiries you could have received if some of those people that saw your ad online had previously seen your signage?
Some prospects need multiple touch points BEFORE they respond to an ad, which is why the big brands spend so much money on marketing.
How much cheaper would it make your advertising if you could increase the number of leads you generate from an existing Google Adwords campaign.
And what about all those leads that come straight from your signage, they’re as close to ‘free money’ as you will get!
If you are not currently generating new leads from your signage you are missing out on a golden opportunity and wasting money.
If that continues you could get overtaken by your competitors and potentially left behind in the race to the top.
Get started now!
Here’s what’s included:
- The downloadable formula for creating signage for a building company.
- ‘How to’ videos that take you through the entire process of creating signage for your vehicles and job sites.
- A mini exam to test your knowledge at the end of the course so you can be sure you’ve understood everything.
- A complete recording of the Association Of Professional Builders coaching call that took our members through the course and answered all their questions. This is your chance to take a look behind the curtain of the leading coaching company in the construction industry.
- Lifetime access to the How To Create Signs That Generate Leads Action Plan so you’ll be able to refer back for years to come and share the course with your team members.
- A welcome and orientation call from an APB Construction Coach to help you to get started instantly and ensure you receive maximum value from your investment.
You can get started today by instantly downloading the AIDA formula and using one of the example signs for builders to create your own lead generating site sign in minutes!
You can go through the course at your own speed and ask questions from inside the portal.
You'll also have lifetime access to the course so that you can refer back for years to come!
Don’t miss out!
Click on the button below to create signage that speaks to your ideal client and encourages them to make an enquiry.
Business Operations Specialist & Cofounder of The Association Of Professional Builders.
Sky takes complex business strategies and converts them into actionable step-by-step guides for building company owners.
Sky currently coaches over 187 custom home builders in 5 countries as well as leading the APB consumer marketing which generates high quality leads for our Certified Professional Builders.
"Sky explains in things in a language you can understand."
- Tony Marshall, True North Design Co, NSW, Australia
"Clear and concise instruction with great visuals."
- Dylan Dewis, Arborcore Contracting, BC, Canada
Frequently Asked Questions
We are so confident that this training will pay for itself within 30 days that we’ll make you a 100% no quibble, money back promise.
If for any reason you do not earn back 10 times what you invest in this training course, we will refund y
our entire investment.