You know how overwhelming it is when you don’t know what to post next on your company’s Instagram?
Without a proper strategy, you’ll end up posting less and less frequently.
And when you only manage to post randomly, you’ll struggle to grow your audience and fail to take advantage of the hot opportunity that this platform has to offer.
But when you have a strategy to follow, that’s been planned in advance, you’ll be able to dominate your local area using one of the fastest growing social media platforms.
By increasing local awareness of your building company using a planned strategy, you can become the #1 builder in your area on Instagram.
And in the words of Robert Kiyosaki, “If you’re not a brand you’re a commodity.”
If you’re not already familiar with Instagram then this could be a virtually untapped resource for you to gather more leads.
On the contrary, if you resist adapting to these rapidly changing social media platforms, then your leads could dry up and you’ll end up getting left behind.
Why? Because more and more people are using Instagram.
And if you think your clients don’t use it, think again!
According to Statista, 40% of 30-49 year olds are on Instagram.
And although the majority of people using it are the younger demographic, the thing to focus on is that 40% of your target market IS on there.
So rather than focusing on the people you’re NOT targeting, you could be focussing on those who YOU CAN target.
Even if you have a strong presence on Facebook and generate a lot of your leads there… You have to think of traffic like legs on a chair.
You need at least four incoming sources of traffic to create a dependable stream of enquiries.
And Instagram is one of them.
Whilst it sounds simple enough to simply snap a few photos and post them on social media.
The unfortunate truth is that there’s a little more to it than that.
For instance, posting progress shots on your Instagram account is not going to do you any favours.
After all, clients are not usually looking to buy a half finished home, in which case, it’s usually best to avoid these types of images.
Instead you should be posting finished shots including interior and exterior shots, behind the scenes or even some lifestyle images.
That’s because, as a visual platform, Instagram allows your business to promote a portfolio of your latest and most beautiful projects.
It’s like having an instant ‘look-book’ for your building company.
However, if you’re a builder who thinks “I’m old school”, or you simply feel it’s all too overwhelming and confusing, then don’t worry.
Because we’ve been working hard to develop a step-by-step online training course that will give you the tools to create an engaged, high-profile Instagram account in your local area.
It’s called the Instagram For Builders Action Plan that’s been specifically tailored for residential builders so you can follow a strategy that’s been planned out in advance, rather than posting randomly.
By enrolling in this new online training course, you’ll discover the three tools that will save you time when using Instagram.
You’ll also uncover the seven steps to dominate your local area on Instagram.
Even if you already have an account but you don’t know what to post.
We’ll give you a downloadable posting ‘cheat sheet’ so you know how to post every day without running out of ideas.
When you have the Instagram For Builders Action Plan you’ll know what to post and where to post it.
So you can become the #1 builder on Instagram in your local area.
Everything you need to know is included in this step-by-step Action Plan so you can use one of the fastest growing social media platforms to grow your building company.
Click on the link below to learn more about the Instagram For Builders step-by-step Action Plan.