Builders Content Marketing Strategy

You know how time consuming it is to convince every new lead that you’re the best builder for the job?

It doesn’t have to be that way when you have a content marketing strategy in place.

When you use content marketing in your building company you’ll be speaking to convinced prospects who are prepared to pay more in order for you to build for them.

So you can generate more clients than you need and choose who you build for.

It doesn’t matter if you’re not a natural writer and words don’t come easy to you, or if you’ve never written an article in your life and have no idea what to say.

This course will take you by the hand and walk you through the process step-by-step.

It will even show you exactly where to find all the topics you’ll ever need that are already sitting there on your own website!

Writing content for a building company is not a specialist skill. Any builder can do it. And that’s because content needs to be authentic. The more the article sounds just like you would speak to a client, the better it is! How easy is that??

If you are planning to advertise or market your building company in the next 12 months, then you need a content marketing strategy.

Every business does.

It’s simply the way marketing works now.

Gone are the days when you could put an advert in a colourful magazine, or even put an advert inside the yellow pages.

These days people don’t want to be sold to, they want information.

And if you are not providing what they are looking for, they’ll find another builder that is.

When you go up against a builder who has already built rapport with a prospect by being the provider of information, then you’re already second choice...

Which means you’ll only ever sign up the clients who are looking for the cheapest price...the bottom feeders.