Controlling Your Brand Via Advertising
How to Engage And Manage Agencies To Get Results Without Losing Control of Your Brand
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
- John Wanamaker
You’ve probably invested in advertising before with high hopes.
Maybe it was a freelancer. Maybe it was a slick-talking agency. Either way, it looked promising.
Until the leads started rolling in… and none of them were any good.
The messaging was off.
The agency didn’t understand your brand.
You were told to “trust the process,” but all it did was burn through your budget.
No contracts. No control. Just another $20k gone and a gnawing sense that you’re back where you started, relying on referrals and hoping the phone keeps ringing.
And the worst part? You still believe in advertising. You want it to work. But right now, it feels like an expensive gamble.
And that’s why we created a coaching program for members of the Association of Professional Builders covering how to engage and manage agencies to get results without losing control of your brand.
When you have it you'll discover...
- How to prepare your building company for paid ads, including the must-have marketing assets, systems, and sales processes that need to be in place before you spend a cent.
- What to ask, track, and verify when working with agencies so you can hold them accountable without micromanaging or becoming a digital marketing expert.
- How to protect your brand in the advertising process with practical steps for briefing creative, reviewing campaigns, and keeping your messaging consistent across every touchpoint.
- What success actually looks like in this industry, from cost-per-lead benchmarks to realistic ROI timelines and how to know when it’s time to scale or stop.
"It's Like Netflix For Builders"
As well as the course covering how to engage and manage agencies to get results without losing control of your brand, you also get instant access to all of these great courses when you become a member of the Association of Professional Builders.
Other Courses Included With APB Membership
When it comes to Controlling Your Brand Via Advertising, you have two options.
Option one is to spend hours of your valuable time trying to figure out what works through trial and error...
Alternatively, you can take the easy option and follow a step-by-step guide with downloadable templates for less money than it costs most builders to acquire a single lead!
And you have a money-back guarantee so there is no risk to you whatsoever!
You can go through the course at your own speed and ask questions from inside the portal.
Don’t miss out!
Click on the button below to join the Association of Professional Builders today!
But don't just take our word for it, check out what these builders think of the information waiting for you inside the Association of Professional Builders...
Your Coach
Business Operations Specialist & Co-founder of the Association of Professional Builders.
Sky takes complex business strategies and converts them into actionable step-by-step guides for building company owners.
Course Curriculum
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StartUnderstanding The Marketing Vs Advertising Gotcha (12:22)
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StartWhat You Must Have in Place Before Hiring an Agency (17:33)
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StartAd Budgets & Expected ROI (7:46)
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StartSourcing The Right Agency For You (10:25)
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StartRoles, Responsibilities, and Results (8:03)
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StartMonitoring Performance Without Micromanaging (9:35)
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StartHow To Maintain Brand Control (7:13)
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StartPlatform Differences (8:44)
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StartWhat To Do If the Ads Aren’t Delivering (8:28)
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StartLong-Term Strategy & ROI (6:58)
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StartRate The Course
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Start[Download] 1 Page APB Agency Brief Template
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Start[Download] APB Monthly Advertising Review Meeting Template