Content Marketing Strategy

How To Turn Content Into A Silent Sales Person That Builds Trust And Authority At Scale

"If people like you, they’ll listen to you. But if they trust you, they’ll do business with you."

- Zig Ziglar

If you’ve ever felt like your sales process depends too much on you chasing leads, handling objections, explaining your value over and over, this will change the way you think about marketing forever.

Because the truth is, there is no faster, more reliable way to win better clients than by using content as your silent salesperson.

That’s exactly what the Content Marketing Strategy Action Plan is designed to do.

This is the same system APB’s top-performing members use to position themselves as the trusted authority in their market, increase margins, and attract clients who are already sold on their process before they even meet.

No gimmicks. No posting on social media for the sake of it. Just a proven, builder-specific marketing strategy that does the heavy lifting for you 24 hours a day.

When this system is in place, your content pre-sells your expertise. Your leads arrive educated and ready to buy. And your sales process becomes faster, easier, and more profitable.

And that’s why we created a coaching program for members of the Association of Professional Builders covering how to Turn Content Into A Silent Sales Person That Builds Trust And Authority At Scale.

When you have it you'll discover...

  • Why this strategy consistently outperforms every other marketing approach for builders.
  • The two-layer content system that builds trust at scale, combining professional authority with authentic, everyday connection.
  • How to turn common client questions into high-converting content that educates prospects, filters out price shoppers, and wins premium clients.
  • The four-part structure for blog articles and videos that replace repetitive sales conversations and position you as the clear expert.
  • A step-by-step method to repurpose one piece of content into weeks of marketing activity, saving hours while keeping your business consistently visible.
  • How to appear confident and credible on camera even if you’ve never filmed before.
  • Bonus: Access to the APB Content Marketing Assistant GPT to automate the entire strategy in minutes.
Join APB Membership Now!

"It's Like Netflix For Builders"

As well as the course covering How To Turn Content Into A Silent Sales Person That Builds Trust And Authority At Scale, you also get instant access to all of these great courses when you become a member of the Association of Professional Builders.

When it comes to Content Marketing Strategy, you have two options.

Option one is to spend hours of your valuable time trying to figure out what works through trial and error...

Alternatively, you can take the easy option and follow a step-by-step guide with downloadable templates for less money than it costs most builders to acquire a single lead!

And you have a money-back guarantee so there is no risk to you whatsoever!

You can go through the course at your own speed and ask questions from inside the portal.

Don’t miss out!

Click on the button below to join the Association of Professional Builders today!

Join APB Membership Now!

But don't just take our word for it, check out what these builders think of the information waiting for you inside the Association of Professional Builders...

You're not alone.

When you join the Association of Professional Builders you can connect with other like-minded professional builders from Australia, New Zealand, Canada and the USA in our private members only Facebook group.

Your Coach


Sky Kolade
Sky Kolade

Business Operations Specialist & Co-founder of the Association of Professional Builders.

Sky takes complex business strategies and converts them into actionable step-by-step guides for building company owners.